Sherlock Holmes – new poster and Guy Ritchie Interview

Above is the new poster for Sherlock Homes. I’m really looking forward to this,  a lot of people are hating on the film – mainly due to the fact the trailers not very Sherlock Holmes-esque and English people hating the fact that an American is playing an iconic English character. Trailers have to be taken with a pinch of salt nowadays, the distributor wants to SELL the film the best way it can, trailers often misrepresent films – perfectly shown with The Road and Watchmen.

I’ve enjoyed Guy Ritchies previous films (apart from Swept Away and Revolver,  I class those two in the Madonna years category,  she’s accountable). Also Robert Downie Jnr is a G and I have a soft spot for Rachel McAdams so I’m sold.

Where does your fascination of the underworld come from?

Guy Ritchie: I think it’s the most efficient polarization of humans, you can get to the good and the bad, the grey, the black and white much more efficiently. I’m not obsessed with the underworld I’m just obsessed with humans and how we act I think we all are, which is why we go cinema.

We’re all guilty of judging things before we see them, a lot of people would label this as a typical Guy Ritchie film, do you think that benefits or limits it?

Guy Ritchie: If your explicit that this is a Guy Ritchie film I have no problem with that, it`s become sort of a brand and I think there`s positives with that because of peoples reactions to Snatch and Lock Stock, but I think there`s gonna be films that are gonna be under the brand but then there`s gonna be films that are not gonna be under the brand. My theory is that you bring my name out of the equation with films that aren`t in Rocknrolla`s and Snatch`s genre, so with Sherlock Holmes I`d rather just see it as Sherlock Holmes in which it`s directed by Guy Ritchie.

What other film genre`s would you like work with?

Guy Ritchie: A World War 2 movie, comedy, I like kids movies, the list could go on. I see this as the beginning of my career to be honest you know, I’m looking forward to making as many different films as I can over the next 10 years,

Sherlock Homes is in cinemas Boxing Day