Following the fantastic trailer that was released for the film yesterday, 20th Century Fox have today unveiled this debut TV spot for Rupert Wyatt’s (The Escapist) highly-anticipated sci-fi adventure flick ‘Rise of the Planet of the Apes.’ I’ve been comprehensively won over by this film, my enthusiasm has been steadily rising as more and more promotional material is released. I can’t ignore the fact that the films title is pants though – ‘Rise of the Planet of the Apes’…..really?? The film stars James Franco, Freida Pinto, John Lithgow, Tom Felton, Tyler Labine, Brian Cox and Andy Serkis portraying a super intelligent ape with motion capture.  ‘Rise of the Planet of the Apes’ arrives in cinemas August 5th in the US and August 12th in the UK.

An origin story in the true sense of the word, RISE OF THE PLANET OF THE APES is set in present day San Francisco. The film is a reality-based cautionary tale — a science fiction/science-fact blend where mankind’s hubris leads to the development of intelligence in apes and the onset of a war for supremacy. Oscar(R)-winning visual effects house WETA Digital – employing certain of the groundbreaking technologies developed for “Avatar” – will render, for the first time ever in the film series, photo-realistic apes rather than costumed actors.