StudioCanal has set loose this first trailer for the Steve Coogan-starring, Michael Winterbottom-directed ‘The Look Of Love’ (formerly titled ‘The King of Soho’). With Coogan playing the infamous porn impresario Paul Raymond, the film reunites the pair following their critically-acclaimed collaborations ’24 Hour Party People,’ ‘A Cock and Bull Story’ and ‘The Trip.’ ‘The Look Of Love’ is scheduled for a April 26th UK release. Expect a US date shortly.

Alongside Steve Coogan, ‘The Look Of Love’ co-stars Anna Friel, Tamsin Egerton and Imogen Poots. The comedy-drama follows the colourful business and personal life of renowned club proprietor and porn publisher Paul Raymond. Raymond was dubbed the King of Soho by the press due to his huge club and property empire which, along with his porn business, amassed him a fortune of billions of pounds. Friel will play Paul’s first wife Jean Raymond; Edgerton his glamour model girlfriend Fiona Richmond; and Poots will star as Paul’s beloved daughter Debbie Raymond. ‘The Look Of Love’ is written by Matt Greenhalgh (Nowhere Boy, Control). Check out the synopsis below the trailer.

After 24 HOUR PARTY PEOPLE and THE TRIP, Michael Winterbottom and comedic genius Steve Coogan team up once more to chronicle the scandalous world of Paul Raymond, legendary “gentleman’s” club owner and erotic publisher in London.

With an eye for business opportunities and a taste for beautiful women, Paul Raymond (Coogan), realized early on that sex sells. It all started out with one gentlemen’s nightclub so hot that no real man could resist. Soon he took over the block, and shortly after, all of Soho. But that wasn’t enough for Raymond, who, fearless to opposition, went on to publish erotic magazines and produce nude theater, earning the title of Britain’s richest man!

Raymond’s personal life was not too different from his shows. His marriage to Jean (Friel), a nude dancer, choreographer, business partner, and mother of his children, fell apart when he met Fiona (Egerton), a glamour model who became a pin-up star of his shows and magazines. The love of his life, however, was his daughter Debbie (Poots), who became his business partner and heir to his empire, until her tragic and untimely death at age 36.

The film will tantalize audiences around the world by experiencing swinging London through the eyes of a man who could even have made Hugh Hefner blush.